Young Business Leaders | It Starts Today | Singapore

The ‘It Starts Today’ campaign is a project encouraging Singaporeans to think positively and to unite together during bad times. The microsite targets entrepreneurs and corporate leaders to share their thoughts and support for businesses and individuals with tips and resources. Visitors would gain access to case studies, help packages and postings on job vacancies through the site.

A ‘Beat the Recession’ music video, featuring local celebrities, was also produced which showcases the day-to-day lives of four Singaporeans overcoming the recession positively. This is a pro-bono initiative by Shooting Gallery, Yellow Box, TNBT and Fly Entertainment.

“No matter how bad things may appear, being positive will help us open our eyes to windows of opportunities. What is most important is the fact that many Singaporeans are willing to come together and play their part to help the community. This was done with sincerity from the heart, not the pocket,” said Sebastian Tan, group managing director of Shooting Gallery.

The music video will run through outdoor media across Singapore and other online media channels such as YouTube, Facebook and Yahoo.




Credits:
Project It starts Today
Client Young Business Leaders
Creative agency TNBT
Chief creative officer Kelvin Pereira
Art directors Rashid Salleh, K.S Sudarsan
Copywriters Kelvin Pereira, Lam Yiren, Sebastian Tan, Rennie Gomes
Agency producer Jenna Cheah
Production house The Shooting Gallery
Director Lam Yiren
Director of photography Adrian Quek
Offline editor Yong
Online editor Ian
Exposure Outdoor, online