Adrian Peter Tse
Feb 25, 2015

will.i.am makes time for Wall Street Journal in global campaign

HONG KONG - Realising there’s a shortage in the attention economy, The Wall Street Journal’s “Make Time” campaign aims to show the value of its subscription through the likes of will.i.am, Tory Burch and SAP CEO Bill McDermott.

HONG KONG - Realising there’s a shortage in the attention economy, The Wall Street Journal’s “Make Time” campaign aims to show the value of its subscription through the likes of will.i.am, Tory Burch and SAP CEO Bill McDermott.

Client The Wall Street Journal

Agency The Partnership

Market Global

Campaign scope Digital, social media, print, outdoor, TVC. The media plan includes digital billboards and outdoor signage in Hong Kong and Singapore billboards in the Marunouchi area of Tokyo as well as broadcast TV, print and direct marketing in the US, APAC and EMEA.

Background 'Make time' features ambitious,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Crisis at M&C Saatchi: what went wrong and what's next?
Premium
1 hour ago

Crisis at M&C Saatchi: what went wrong and what's next?

Allies say founders 'are not going to abandon ship before they set it right'.

Premium
Lord Saatchi, non-executive directors resign from M&C Saatchi board amid scandal
Premium
1 hour ago

Lord Saatchi, non-executive directors resign from ...

"We are determined to restore the operational performance and profitability of the business..."

Premium
Agency of the Year 2019 winners: Greater China
Premium
8 hours ago

Agency of the Year 2019 winners: Greater China

Here are the winners for the Greater China region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony tonight in Shanghai.

Premium
Kantar's Eric Salama steps down after 17 years as CEO
Premium
9 hours ago

Kantar's Eric Salama steps down after 17 years as CEO

Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.