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Dec 7, 2011

VIDEO: Lowe's Tony Wright shares a global perspective

In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.

In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.

With a number of high profile awards this year, Lowe and Partners appears to be making its creative mark in Asia-Pacific. Wins at Cannes, One Show and Spikes for Lowe in Singapore, Vietnam and Indonesia are part of an ongoing strategy to raise the agency’s profile.

“Historically we’ve always had a strong network in Asia, we’re one of the oldest and most established in the region,” says global chairman Tony Wright. But he concedes that,...

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