Ad Nut
Jan 11, 2017

There's more than one (or two) ways to advertise toilet paper

From the US: 'Be soft, be strong' for Angel Soft by Deutsch.

The ad nuts at Campaign US report:

Toilet paper brand Angel Soft has long been running ads that have little to do with numbers one or two. The 'Be soft, be strong' campaign focuses on emotionally intense moments, and people reach for toilet paper to dry their eyes rather than a tissue.

A sentimental creature by nature, Ad Nut finds that these spots strike a good balance: They're emotionally compelling, but not so intense that Ad Nut fails to absorb the brand name due to teary eyes. 


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