Ad Nut
Jan 11, 2017

There's more than one (or two) ways to advertise toilet paper

From the US: 'Be soft, be strong' for Angel Soft by Deutsch.

The ad nuts at Campaign US report:

Toilet paper brand Angel Soft has long been running ads that have little to do with numbers one or two. The 'Be soft, be strong' campaign focuses on emotionally intense moments, and people reach for toilet paper to dry their eyes rather than a tissue.

A sentimental creature by nature, Ad Nut finds that these spots strike a good balance: They're emotionally compelling, but not so intense that Ad Nut fails to absorb the brand name due to teary eyes. 


Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

5 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

5 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

5 hours ago

Unilever is top advertiser in three SEA markets: ...

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

5 hours ago

2022 Agency of the Year judges announced

We reveal the second round of confirmed judges for the industry's biggest marketing and advertising awards.