Jenny Chan 陳詠欣
May 23, 2014

The 'truth' behind the scenes of 'Omnipub': Fred & Farid parody

Creative Shanghai-Paris-based boutique Fred & Farid has created a parody video of the "epic" failure of the merger between Omnicom and Publicis. We are taking it very seriously.

wide player in 16:9 format. Used on article page for Campaign.

In the video, which perfectly parodies the tone of an awards-entry case-study video, the plucky agency explains how it instigated the whole POG affair, apparently for laughs. Watch to uncover more! (Here is the Youku link for the video for mainland China viewers.)



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