Apparently it's the 20th anniversary of the release of the Spice Girls' supremely annoying hit 'Wannabe', and its even more annoying video.
Unlike that version, Ad Nut can easily tolerate the just-released remake above, which delivers a much more significant message. (Actually, upon review of the lyrics, the original was rather more empowering than its vapid surface implied...but Ad Nut digresses.)
The video and larger campaign are the work of Project Everyone, a group founded by filmmaker Richard Curtis to support the UN's Global Goals relating to girls and women. Directed by MJ Delaney, the video features artists from India (including Bollywood star Jacqueline Fernandez!), Nigeria (Seyi Shay), South Africa (Gigi Lamayne, Moneoa), UK (music group M.O), the US (Larsen Thompson) and Canada (Taylor Hatala).
The film will be screened in SAWA-member cinemas internationally between July and September, while a social campaign will call on people to share a picture showing what they want for girls and women, using the inevitable hashtag #WhatIReallyReallyWant. These will be presented to world leaders at the UN General Assembly in September "to encourage new political and financial commitments from governments" in support of the Global Goals.