Atifa Silk Rick Boost
Apr 17, 2018

Sorrell: Creating change is easier in hard times

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

In these particular conditions it's probably easier to get change made. People understand it more, said WPP CEO Sir Martin Sorrell told Campaign Asia-Pacific brand director Atifa Silk just weeks before his hasty departure from the firm.

When things are tough you sort of create burning platforms, Sorrell said, necessitating coordinated action. In contrast changing practices in good times can be harder, he noted, since solid sales growth can cover...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu reports revenue growth at home and abroad
Premium
8 hours ago

Dentsu reports revenue growth at home and abroad

However, the company reports declines in underlying profit, citing investments in work reforms and global systems.

Premium
Jerry Buhlmann to step down as Dentsu Aegis Network CEO
Premium
9 hours ago

Jerry Buhlmann to step down as Dentsu Aegis Network CEO

Tim Andree will take on the role in addition to his current duties.

Premium
Golin sets up affiliate office in Malaysia
Premium
12 hours ago

Golin sets up affiliate office in Malaysia

Rantau Golin joins the Singapore and Indonesia offices to form a Southeast Asia Golin network.

Premium
Australian marketers less compelled to use diverse campaign images than others
Premium
12 hours ago

Australian marketers less compelled to use diverse ...

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.