Atifa Silk Rick Boost
Apr 17, 2018

Sorrell: Creating change is easier in hard times

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

In these particular conditions it's probably easier to get change made. People understand it more, said WPP CEO Sir Martin Sorrell told Campaign Asia-Pacific brand director Atifa Silk just weeks before his hasty departure from the firm.

When things are tough you sort of create burning platforms, Sorrell said, necessitating coordinated action. In contrast changing practices in good times can be harder, he noted, since solid sales growth can cover...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Crazy rich Asia (or at least richer)
Premium
2 days ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

Premium
What “going tapeless” means for Japanese advertising
Premium
CWT announces key hires in ANZ
Premium
2 days ago

CWT announces key hires in ANZ

Michelle Sargent is named as the director and commercial leader of the meeting and events division.

Premium
60% in China say brands rarely live up to promises
Premium
2 days ago

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.