Singapore advocates upgrades for humans

A campaign for SkillsFuture, a project of the Singapore government's Future Economy Council, asks Singaporeans to consider why they think about upgrading their phones more often than themselves.

The campaign, by Ogilvy & Mather Singapore, includes TVCs that started running on Mediacorp Channel 5 and Channel 8 this week, as well as a dedicated landing page, social-media activity on Facebook, Instagram and Youtube and print ads (below).

CREDITS

Executive Creative Director: Melvyn Lim
Account Management: Brenda Han, Ng Shin Yi, Sameer Rasheed
Creative Director: UmaRudd Tan, Loo Yong Ping, Xander Lee
Senior Copywriter: Augustus Sung
Senior Art Director: Nico Tangara
Strategy: Frederick Tong, Trisha Santhanam
TVC Production House: The Prosecution Film
Director: Warren Klass
Producers: Aundrea Bligh, Caroline Frances
Print Production House: Shooting Gallery
Exposure: Print ads, TVC, cinema, OOH, digital banner, social media

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