As a lifelong fan of Star Trek, Ad Nut finds it disturbing to hear Captain Kirk utter such deathly pronouncements.
But it's just a joke, as Ad Nut's US colleagues reveal:
William Shatner continues his nearly 20-year mission of pitching for travel deal site Priceline.com in two new spots from BBDO NY. Shatner’s voiceover instructs users to sign in to the site for better deals before issuing ominous threats—quickly revealed to be a bit of wordplay. The two 15-second spots debuted this week on television during the NBA Playoffs, as well as Priceline’s social media channels.
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