Ad Nut
Jan 3, 2018

See human run. See human jump. Go human, go.

From France: 'Agility masters', by Marcel for Granola (Mondelez).

In the above ad for the somewhat confusingly named Mondelez-owned biscuit brand Granola, an eager-to-please human earns a treat by completing an obstacle course at the urging of his canine trainer. Ad Nut, who likes a good role-reversal plot, found it mildly delightful.

That said, the image of an entire stadium full of murderous beasts made Ad Nut very uncomfortable.

Nightmare fuel for peaceful woodland creatures


Client: Granola (Mondelez)
Marketing Director: Elisabeth Bloch
Marketing Manager: Matthieu Guignard
Category Manager: Violaine Menard & Charlotte De Laleu
Product Manager: Laetitia De Talhouet & Laura Antonmattei

Agency: Marcel
Chief Creative Officer: Anne De Maupeou
Creative Director: Xavier Le Boulenger & Julien Simons
Copywriter: François Guyomard
Art Director: Jules Jolly
Art Director Assistant: Maoré Vallejo
Head Of Social Media: Loris Bernardini
Social Media Manager: Anh-Dao Lepinaux
Social Media Art Director: Yoann Monin
CEO: Pascal Nessim & Charles Georges-Picot
Partner: Benjamin Taïeb
Account Director: Fabrice Plazolles
Account Manager: Barbara Cruchet
Project Manager: Claire Siou
Head Of Strategy: Ghislain Tenneson
Strategic Planner: Romain Brignier
PR Officer: Jérémy Faure

TV Producer: Cleo Ferenczi & Corentin Harran
Production: Caviar
Director: Keith Schofield
Sound Production: Prodigious

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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