Pepsi | Hit Refresh | Australia

From this month onwards, the beverage giant will send out 'Pepsi refreshers' across eight major cities in Australia. They will leave clues on their whereabouts at the campaign website hitrefresh.com.au, Twitter and Facebook. Australian residents who find the location of these Refreshers could win point cards worth US$232.

Digital agency Amnesia Razorfish is behind the project. The campaign is also investing heavily in outdoor advertising encompassing large format billboards, bus shelters, street furniture, bus sides, bus interiors, and mobile outdoor sites.

MTV Australia is also supporting the campaign with advertisements on their site and a viral music video featuring VJs Erin McNaught and Darren McMullen.



Credits:
Project Hit Refresh
Client Pepsi Australia
Digital agency Amnesia Razorfish
Art director Toby Caves
Outdoor creative agency Clemenger BBDO
Art director Ben Alden
Copywriter Alex Quinlivan
Photographer Garth Oriander
Media agency Eighty Ks
Strategic planning Bellamyhayden
Production & TVC creative direction MTV Australia
Hunt activation Tango Communications      
Exposure Television, outdoor, online