Determined to demonstrate its dedication to communications, the commercial sees an orchestra shipped out to sea to ‘sing’ with the Humpback whales. The microsite also allows users to interact with a virtual humpback whale.
Credits:
Project Whale Song
Client Optus
Creative agency M&C Saatchi, Sydney
Executive creative director Ben Walsh
Creative group head Paul Carpenter
Copywriters Ben Walsh, Andy Fleming
Agency producers Jenny Lee-Archer, Rod James, Loren August
Production company Filmgraphics Productions
Director David Denneen
Editor Sue Schweikert
Music & sound design Bruce Heald, Noise
Exposure Television