Sophie Chen
Oct 16, 2013

Nissan Pathfinder keeps a seat for the underdog

MELBOURNE – Nissan Australia has launched a campaign, created by Whybin\TBWA Melbourne, for the relaunch of its flagship family SUV, Nissan Pathfinder, in Australia.

In stark contrast to the other TVC released by the same brand and agency this week, the 60-second spot plays on family values. Running across free-to-air, pay and various digital formats, the ad tells the story of a young boy who is the 'underdog' in a large family, yet finds his happy place in the family car, a Nissan Pathfinder.

Peter Clissold, Nissan Australia's executive general manager of marketing, called the heart-warming spot a wonderful association for the brand's flagship model.

CREDITS

Client: Nissan Australia
Creative Agency: Whybin\TBWA Melbourne
Film Company: Revolver
Film Director: Steve Rogers
D.O.P: Mandy Walker
Film Producer:  Pip Smart
Editorial: The Butchery
Editor: Jack Hutchings
Post Production & Visual Effects: Alt
Flame Artist: Urs Furrer
Sound: Nylon Studios
Sound Design: Simon Lister

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