The three-minute commercial, launched by UP Brand Buzz, is based on a true story and tells the story of teacher Mrs Chong and her impact on a pupil's life.
The winner was announced following seven weeks of public online voting. Close to 370,000 votes were cast for the top 20 shortlisted television commercials of Viewers’ Choice 2011.
Singapore Kindness Movement’s campaign ‘Say thanks, make someone’s day’ was the first runner-up, while the Health Promotion Board’s ‘Kaki’ campaign for colorectal cancer awareness was announced as the second runner-up.
The Solvil Et Titus 'These 3 years' campaign was the winner for the international category, while Heineken Beer's 'Entrance' was named first runner-up and Microsoft's 'Epic Shar' the second runner-up.
Volkswagen’s ‘Tiguan’ campaign was announced as the winner of the favourite commercial radio category (the Ear Award), which was introduced this year.
Local winner the Ministry of Education and international winner Solvil Et Titus will each be awarded a prize of nearly US$40,000 worth of airtime to be used on MediaCorp channels.
Ear Award 2011 winner Volkswagen will receive around US$16,000 worth of airtime to be used on MediaCorp radio stations.
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