McDonald’s introduces new chicken burgers in HK campaign

The campaign rolled out with a TVC developed by DDB Hong Kong featuring the McSpicy Chicken Burger which will air for one month. In the TVC, a macho boyfriend is seen crying reluctantly to a tragic movie. However, his embarrassment is relieved when his girlfriend hands him the McSpicy Chicken Burger to provide a face-saving explanation for his tears.

“We chose a personality approach that anchored on specific product attributes to differentiate the chicken burgers,” explained Paul Chan, creative director at DDB Hong Kong. “Under the theme of ‘fall in Love with McDonald’s chicken’, three simple love stories feature how the new chicken burgers enable a simple moment of connection.”

While McDonald’s is well-known for its beef burgers, Esther Chung, marketing manager of McDonald’s Hong Kong, points out that Hong Kong enjoys eating chicken and that through this campaign, people would consider the fast-food chain when they want to eat chicken burgers.

Credits:

Project name Fall in Love with McDonald’s Chicken
Client McDonald’s Restaurant
Creative agency DDB Group, Hong Kong
Executive creative director Jeffry Gamble
Creatives  Paul Chan, Shi Ping Ong, Paul Yu, Halo Cheng, Gloria Fung, Ciff Luk,                   Winnie Chan,Sum Leung & Thomas Selby
Planner Amie Chan
Account servicing Irene Tsui, Gladys Chin, Jordan Cheung, Algra Chan & Tom Wong
Interactive agency Tribal DDB, Hong Kong
Executive creative director Tim Cheng
Creative Dido Chow, Bob Fong, Gary Law, Tong Wong, Ray Law & Cyrus Law
Account servicing Stella Yiu & Vivian Ng
Media agency OMD
Production house The Clan Too / Hyena Films
Director Johnny Au / Lee Chun Chung