Ad Nut
Jun 22, 2016

Lexus LC 500 tears up projection-mapped mountains

From The UK: 'Into the light', for Lexus by motion designer Edgar Davey and projection mapping specialists QED Productions

From The UK: 'Into the light', for Lexus by motion designer Edgar Davey and projection mapping specialists QED Productions

The video above has just launched in the UK, where Lexus is trying to build lust for its LC 500 coupe, due out in 2017.

Ad Nut applauds any attempt to improve upon the cliche of a car driving on a twisty and suspiciously deserted mountain road, and enjoyed the way the car's passing apparently ripped holes in the mountainsides.

As you can see in the making-of video below, the ad...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Malaysia sets sights on legacy and impact
Premium
8 minutes ago

Malaysia sets sights on legacy and impact

“When we talk about legacy and impact, it’s beyond CSR."

Premium
Dentsu's sees biggest growth opportunity in the US: Tim Andree
Premium
21 minutes ago

Dentsu's sees biggest growth opportunity in the US: ...

The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.

Premium
HP presents three un-stereotypical Japanese women
Premium
27 minutes ago

HP presents three un-stereotypical Japanese women

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.

Premium
Once written off as 'boring', Zendesk now has 19,000 Asian customers
Premium
30 minutes ago

Once written off as 'boring', Zendesk now has ...

Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.