Ad Nut
Jun 22, 2016

Lexus LC 500 tears up projection-mapped mountains

From The UK: 'Into the light', for Lexus by motion designer Edgar Davey and projection mapping specialists QED Productions

The video above has just launched in the UK, where Lexus is trying to build lust for its LC 500 coupe, due out in 2017.

Ad Nut applauds any attempt to improve upon the cliche of a car driving on a twisty and suspiciously deserted mountain road, and enjoyed the way the car's passing apparently ripped holes in the mountainsides.

As you can see in the making-of video below, the ad took a lot of planning and artistry, not to mention some serious hardware. But as with earlier ads by Nike and Airbnb, Ad Nut bemoans that few people will appreciate that craft, thinking it's merely CGI.  

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

1 hour ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

1 hour ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

1 hour ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

2 hours ago

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.