Ad Nut
Jun 22, 2016

Lexus LC 500 tears up projection-mapped mountains

From The UK: 'Into the light', for Lexus by motion designer Edgar Davey and projection mapping specialists QED Productions

The video above has just launched in the UK, where Lexus is trying to build lust for its LC 500 coupe, due out in 2017.

Ad Nut applauds any attempt to improve upon the cliche of a car driving on a twisty and suspiciously deserted mountain road, and enjoyed the way the car's passing apparently ripped holes in the mountainsides.

As you can see in the making-of video below, the ad took a lot of planning and artistry, not to mention some serious hardware. But as with earlier ads by Nike and Airbnb, Ad Nut bemoans that few people will appreciate that craft, thinking it's merely CGI.  

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

8 hours ago

Restaurant chain unleashes vengeful kaiju upon London

How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?

16 hours ago

Mindshare makes leadership changes in Malaysia

The agency group promotes Sheila Shanmugam to CEO and Chan Wan Lih to MD, replacing Animesh Kumar.

18 hours ago

Indonesia’s top 100: Affordable and accessible home ...

Korean brands stay on top while Nestle, Coke and Nutella take a hit.

18 hours ago

Indonesia’s top local brands: Inclusivity and ...

Indofood and Gojek remain tops, but Wardah, Telkomsel, Tokopedia and Eiger take largest leaps as truly Indonesian brands.