Ad Nut
Jun 22, 2016

Lexus LC 500 tears up projection-mapped mountains

From The UK: 'Into the light', for Lexus by motion designer Edgar Davey and projection mapping specialists QED Productions

The video above has just launched in the UK, where Lexus is trying to build lust for its LC 500 coupe, due out in 2017.

Ad Nut applauds any attempt to improve upon the cliche of a car driving on a twisty and suspiciously deserted mountain road, and enjoyed the way the car's passing apparently ripped holes in the mountainsides.

As you can see in the making-of video below, the ad took a lot of planning and artistry, not to mention some serious hardware. But as with earlier ads by Nike and Airbnb, Ad Nut bemoans that few people will appreciate that craft, thinking it's merely CGI.  

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East



Related Articles

Just Published

4 hours ago

Why streaming services should consider product ...

The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.

5 hours ago

Women to Watch 2022: Carbo Yu, Sinclair

Leading the APAC growth strategy for PR agency Sinclair, Yu's determination and business prowess have helped her to achieve year-on-year revenue growth.

5 hours ago

'Legacy brands must constantly innovate to stay ...

The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.

5 hours ago

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.