Rhandell Rubio
Aug 18, 2011

Krungthai Bank stresses reliability in appealing to Thai SMEs

BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).

BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).

Euro RSCG explained that the creative idea arose from the intense competition between banks in Thailand to attract the growing SME sector and how Krungthai Bank could reinforce its suite of products and services offering in the sector.

Thailand's economy has undergone significant upheaval and due to this uncertainty, having the support of their bank is not just welcomed by Thai businesses, but has become an emotional as well as a financial need.

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