Ad Nut
Jun 26, 2020

KFC Malaysia launches playlist and film to commemorate dine-in

An innocuous campaign by Naga DDB Tribal welcomes diners back in-store.

We may all have been eating takeaway fried chicken at home during weeks of being stuck at home. But even Ad Nut will admit that there’s nothing like sitting down in a restaurant and biting into crunchy chicken skin straight out of the fryer.

To commemorate the easing of the Movement Control Order (MCO) in Malaysia and the re-opening of restaurants, KFC and Naga DDB Tribal launched an 86-track playlist on Spotify to “serenade customers back to its stores”.

The playlist itself is a bit on-the-nose, featuring songs about yearning for or missing a loved one. Think ‘Nothing Compares 2 U’ by Sinead O’Connor or ‘Hopelessly Devoted to You’ from the Grease soundtrack. Malaysian, Indonesian and Korean musicians also feature. It’s a little sugary for Ad Nut’s liking, but inoffensive all the same.

The film, meanwhile, adds voiceovers to restaurant fixtures—such as sauce dispensers, food trays and barcode scanners—that say how much they miss having you (the customer) in stores and are longing for your return.

Forgive Ad Nut for going down this thread, but does anyone else think it's modeled after the onset of a cheesy adult film? The music, the voiceovers, the lighting. Sorry kids, Ad Nut would prefer not to taint the image of your childhood fast food joint—but why would one voiceover a baby chair with the words ‘Come on over, baby. Yeah yeah yeah yeah’?

CREDITS

Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Associate Creative Director: Rachel Hoo
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Bobby Lai, Sara Chong
BM Copywriter: Zhafirry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: RZ Chew
Senior Account Manager: Brian Khoo
Account Manager: Dalina Annuar
Project Manager: Victoria Lim

Production House : Reservoir World Sdn Bhd
Film Director : Quek Shio Chuan
Producers : Kaviraj Ganayson & Chow Chun Son
Cinematography : Kai Lau
Post Production : Dixon Yoong
Color Grade : Setyo Wib
Music & Audio : Raof Zamirdin
 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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