Ad Nut
Dec 23, 2019

Have a Coke, and a million tiny emoji smiles

Ad from Ogilvy Thailand shows what you're really imbibing with each sip of the fizzy drink.

Says Andrew Chu, ECD at Ogilvy Thailand:

Using the universal language of emojis to symbolize Coca-Cola’s ability to transform every meal into more meaningful and joyful gatherings, the campaign is designed to inspire young adults to truly connect with the ones seated at their table.

Ad Nut just thinks it's a cool visual—and an appropriate one for wishing all of Ad Nut's devoted followers happy holidays! Ad Nut, for one, intends to drink many bubbly beverages over the coming couple of weeks, although not all of them will be from Cola-Cola.

CREDITS
 
Client: Coca-Cola ASEAN
Jesus Ferriera, IMC Manager
Ibrahim khan, Marketing Manager Sparkling Thailand
Munthana Lorgrailers, Marketing Director
Karaked Puribhat, Head of IMC
Komkrib Chokchaikatanyu, IMC Manager
Kulaputt Vephula, Media and Digital Manager
Kitisak Manoratana, Marketing Manager
Derin Gokbudak: Senior Brand Manager
 
Agency: Ogilvy Thailand
Nopadol Srikieatikajohn, Chief Creative Officer
Andrew Chu, Executive Creative Director
Naratip Phueaksri, Creative Group Head
Visarnpong Chateakcharoen, Art Director
Ei Kakiuchi, Art Director
Thanit Nopwattanapong, Art Director
Nichamon Kittisimanont, Copywriter
Sasipa Mongolnavin, Strategy Director
Khampassorn Palasoon, Senior Associate
Jiravara Virayavardhana, Managing Director
Natdhee Sopondhitipun, Business Director
Pusuda Manassewee, Account Associate
Paiboon Suwansangroj, Production Manager
Naphachanok Phiansa, Traffic Manager
Production Houses:
Illusion CGI Studio, Thailand
New Holland Creative, Australia
Hogarth, Thailand
Facebook Creative Shop, Thailand:
Jirat Arinrith, Creative Strategist

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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