GPY&R Sydney launches vignettes for 'Mighty Artline' campaign

This is the latest installment in a new positioning and promotional drive for Artline's range of pens and markers under 'The mighty Artline' banner.

The campaign will consist of six 15-second vignettes featuring scenarios such as the instant transformation of an ugly urban environment, frying pans highlighting the danger of excessive sun exposure, and a vulture symbolising the fate of a lone smoker.

It also includes an online element via its website where viewers are given the opportunity to add their own visual commentary to a selection of images from the campaign. Functions will be added later on to enable them to upload and adapt their own images, as part of a fun way to interact with the 'Mighty Artline' brand.

"Out of awareness comes change. The campaign is there to provoke thought, and show how a few strokes of the right Artline pen can lead to powerful expression, and ultimately change. Philosophical and deep indeed. The owls are not what they seem," explained Julian Watt, ECD at GPY&R Sydney.

Credits:

Executive creative director  Julian Watt
Creatives  David Joubert, Bart Pawlak
TV producer  Honae MacNeill
Production house  Taxi Films
Director  Gemma Lee
Add in post production  Fuel VFX/GPYR
Sound design  Nylon Studios
Digital art director  David Jackson
Planning  Moensie Rossier, Michaela Brown
Account management  Cormac Stanford, Aaron Swan
Client  Adam Coleman, Debbie Amiradaki