Tse will be featured in a futuristic animated television commercial. Merging reality and computer graphics, the ad tells the story of an alien invasion, with Tse equipped to rescue the earth with gadgets from Fortress.
The campaign was developed by DDB Worldwide.
Fortress was established in 1975 and owned by Hutchison Whampoa. The biggest competitor in the market is Broadway.
Project Imagination Is Power
Creative agency DDB Worldwide, Hong Kong
Media agency Blink Events & PR Consultants
Exposure Television, print