Sophie Chen
Nov 26, 2013

EnergyAustralia suits up heros for water safety

SYDNEY – EnergyAustralia, in partnership with Swim Australia, challenges Aussies to become WaterHEROES in a new swim safety awareness campaign.

The new campaign from EnergyAustralia and Swim Australia coincides with SwimSAFER Week (25 November – 1 December). It aims to help educate all Australians about water safety and stop the growing number of drowning deaths.

The Works created the WaterHERO campaign, which will run across online, OOH screens, TV and radio.

The online video features a businessman wearing tight, bright green swim briefs on top of his full suit, walking with admiration from passersby.

Australians can visit the 'Become a WaterHERO' microsite to test their water-safety knowledge. Users who pass the test receive encouragement to wear their 'boardies, budgies or bikinis' over their clothes to demonstrate support.

“Water safety is a serious issue, but we wanted a device that would get Australians talking as well as encouraging them to see just how water-aware they are,” said Simon Brady, head of product and brand marketing at EnergyAustralia. 

Drowning deaths of children under the age of five increased 48 per cent in Australia last year, while the number of overall fatalities rose 5 per cent to 291, according to EnergyAustralia, quoting Royal Life Saving (RLS) statistics.



Client EnergyAustralia
Creative agency The Works
Creative partner Damian Pincus
Copywriter Nathan Bilton
Art director Will Clark
Creative project manager Erica Fowler
Production Contently
PR Haystac
Media agency Mediacom

Related Articles

Just Published

1 hour ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

1 hour ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

8 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

8 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.