Bell started with the agency in March and remained based in Shanghai, where he most recently served as head of strategy and planning at Ogilvy & Mather Group. Global CEO Carter Murray hinted at a "new strategic direction" when he was appointed, but we get Bell to spell it out now: a focus on new product development and creative solutions for clients that goes beyond just making ads.
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The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.