Background
ZoukOut, an annual dance music festival in Singapore, attracts thousands of partygoers every year, who party from dusk to dawn through to the final Sunrise set’ on Siloso Beach at Sentosa Islandwhere people actually can’t witness a sunrise due to the geographical location.
Aim
Heineken wanted to showcase moderate drinking as an aspirational behaviour, as well as encourage festival attendees to dance more and pace themselves...
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