BPAY View launches campaign featuring ‘human letterbox’

The campaign, created by BMF, will run across TV, print and outdoor until mid November.

With a tagline, “your letterbox may never see another bill”, the campaign aims to highlight the service’s value proposition and encourage trial.

The 30-second TVC shows a personified letterbox protesting to the home-owner who has ditched him and is now using BPAY View instead.

Keith Brown, general manager business services at BPAY, said there are more than 80 billers offering BPAY View currently and a further 50 expected to join by mid 2014.