Ad Nut
Dec 6, 2016

Beat me: A provocative message from women in Pakistan

Women issue a confrontational challenge in a campaign by BBDO Pakistan for UN Women Pakistan.

The campaign features prominent women from Pakistan, including a singer, a mountain climber, a chess champion, a journalist and athletes.

The video achieved more than 2.3 million views in seven days, and was shared on Facebook over 35,500 times, according to the agency. 

The campaign coincides with 16 Days of Activism Against Gender Based Violence, a global initiative led by UN Women on behalf of the UN Secretary-General’s global campaign UNiTE to End Violence against Women, from 25 November (International Day to End Violence against Women) until 10 December (International Human Rights Day). 

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