Ad Nut
Dec 6, 2016

Beat me: A provocative message from women in Pakistan

Women issue a confrontational challenge in a campaign by BBDO Pakistan for UN Women Pakistan.

The campaign features prominent women from Pakistan, including a singer, a mountain climber, a chess champion, a journalist and athletes.

The video achieved more than 2.3 million views in seven days, and was shared on Facebook over 35,500 times, according to the agency. 

The campaign coincides with 16 Days of Activism Against Gender Based Violence, a global initiative led by UN Women on behalf of the UN Secretary-General’s global campaign UNiTE to End Violence against Women, from 25 November (International Day to End Violence against Women) until 10 December (International Human Rights Day). 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

6 hours ago

Arthur Sadoun: managing content supply is one of ...

Publicis Groupe CEO spoke at the Adobe Summit.

6 hours ago

Chorus wins global branding brief from Moskovskaya ...

Agency will also conceive and design brand’s live marketing.

6 hours ago

McDonald's serves up happiness through the ages

Watch the film conceptualised by DDB Mudra here

1 day ago

Rahat Kapur joins Campaign Asia-Pacific

As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.