AsiaRooms helps consumers to realise their dream holiday

Running from this month to September, the campaign consists of a TVC on free-to-air TV channels, pan-regional cable TV channels and cinemas, as well as OOH placements including public buses, trains and bus shelters.

The initiative is also supported on the brand's official Facebook page and YouTube brand channel. Participants can sign up for AsiaRooms.com’s newsletter on the microsite for the chance to win a hotel stay. 

The campaign, created in-house and executed by AOR MediaCom, aims to increase awareness and mindshare of the AsiaRooms.com brand, and encourage travellers to think about their dream holiday.

“AsiaRooms.com’s go-to-market strategy encapsulates the range of media channels in the marketplace,” Clarence Lin, brand development lead at AsiaRooms.com, said.

“Integrating closely with these are our strengths in digital and social media. Our research shows that one out of three Singaporeans agrees that the hotel room can make or break the trip. In line with this understanding that there is no one room that fits all, our marketing plans too, are tailored and fit for purpose and season."

In March, AsiaRooms.com launched an online campaign, titled ‘The right room’, to redefine Singapore’s online travel industry.