Tech bites: APAC adtech/martech and media news

A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.

Mar 24, 2020

App development firm Imaginato expands to Singapore

TECH BITES: Imaginato's founder believes many Southeast Asia companies are "late to the digital game".

Mar 11, 2020

Mobvista restructures units under Nativex brand; launches trading desk

TECH BITES: Mobvista will now umbrella its client services under the Nativex brand.

Feb 13, 2020

Rakuten launches advertising offensive

TECH BITES: Rakuten is pooling its resources into one advertising portal for the first time, amid growing competition from the likes of Amazon.

Feb 6, 2020

Partnership opens up visual mobile shopping to more in SEA

TECH BITES: Meta-search website iPrice Group and visual commerce tech firm ViSenze have teamed up to expand commerce by image search in Southeast Asia.

Feb 5, 2020

Rakuten and Singapore AI company Sqreem to tackle behavioural targeting

TECH BITES: New joint venture, Rakuten Sqreem, aims to use AI-based pattern analysis to target ads in the cookie-less era.

Jan 31, 2020

DoubleVerify extends brand safety controls to 100 languages

TECH BITES: The firm cited research that claims the majority of online consumers outside the US “rarely or never buy from English-only websites.”