Tech bites: APAC adtech/martech and media news
A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.
App development firm Imaginato expands to Singapore
TECH BITES: Imaginato's founder believes many Southeast Asia companies are "late to the digital game".
Mobvista restructures units under Nativex brand; launches trading desk
TECH BITES: Mobvista will now umbrella its client services under the Nativex brand.
Rakuten launches advertising offensive
TECH BITES: Rakuten is pooling its resources into one advertising portal for the first time, amid growing competition from the likes of Amazon.
Partnership opens up visual mobile shopping to more in SEA
TECH BITES: Meta-search website iPrice Group and visual commerce tech firm ViSenze have teamed up to expand commerce by image search in Southeast Asia.
Rakuten and Singapore AI company Sqreem to tackle behavioural targeting
TECH BITES: New joint venture, Rakuten Sqreem, aims to use AI-based pattern analysis to target ads in the cookie-less era.
DoubleVerify extends brand safety controls to 100 languages
TECH BITES: The firm cited research that claims the majority of online consumers outside the US “rarely or never buy from English-only websites.”
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