Tech bites: APAC adtech/martech and media news
A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.
Tencent's music streaming platform Joox selects SpotX as SSP
TECH BITES: Asian music streaming platform, which already counts Coca-Cola, P&G and Unilever as ad clients, wants to scale its programmatic offering.
Japan law tightens regulation of major ecommerce players
TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.
Zalora and The Trade Desk strike attribution tie-up
TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.
App development firm Imaginato expands to Singapore
TECH BITES: Imaginato's founder believes many Southeast Asia companies are "late to the digital game".
Mobvista restructures units under Nativex brand; launches trading desk
TECH BITES: Mobvista will now umbrella its client services under the Nativex brand.
Rakuten launches advertising offensive
TECH BITES: Rakuten is pooling its resources into one advertising portal for the first time, amid growing competition from the likes of Amazon.
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