Programmatic buying

An archive of content pertaining to programmatic buying including RTB (real-time bidding) in Asia-Pacific

1 day ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

May 20, 2022

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

May 19, 2022

UK's advertising watchdog censures Alibaba over programmatic ad sexualising young girl

ASA censures Chinese platform for Ad served programmatically via open marketplace.

May 18, 2022

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

Mar 14, 2022

Billions of ads misdirected, and no one noticed

THE AD CONTRARIAN: Revelation about billions of misdirected ads—that no one noticed for nine months—exposes the elephant in the programmatic-advertising room. But which elephant is it?