Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
THE AD CONTRARIAN: Revelation about billions of misdirected ads—that no one noticed for nine months—exposes the elephant in the programmatic-advertising room. But which elephant is it?
From adapting data strategies for continued deprecation to reassessing measurement and from infusing greater creativity in mobile to bringing standards to CTV, 11 adtech leaders guide us through what's coming for programmatic in 2022.
THE AD CONTRARIAN: I know 97% of my programmatic ad budget is wasted, I just don't know which 97%.
CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.
Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.
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