Programmatic buying

An archive of content pertaining to programmatic buying including RTB (real-time bidding) in Asia-Pacific

Mar 14, 2022

Billions of ads misdirected, and no one noticed

THE AD CONTRARIAN: Revelation about billions of misdirected ads—that no one noticed for nine months—exposes the elephant in the programmatic-advertising room. But which elephant is it?

Jan 10, 2022

The year ahead for adtech: First-party data, comprehensive ID solutions, increased standards

From adapting data strategies for continued deprecation to reassessing measurement and from infusing greater creativity in mobile to bringing standards to CTV, 11 adtech leaders guide us through what's coming for programmatic in 2022.

Jan 10, 2022

The programmatic poop funnel

THE AD CONTRARIAN: I know 97% of my programmatic ad budget is wasted, I just don't know which 97%.

Dec 17, 2021

How Foxtel blanketed Australia in DOOH ads for one hour

CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.

Dec 14, 2021

Hivestack wins quartet of agency network appointments in Hong Kong

Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.