Programmatic buying
An archive of content pertaining to programmatic buying including RTB (real-time bidding) in Asia-Pacific
Tech Bites: Week of May 23, 2022
News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China
Tech Bites: Week of May 16, 2022
News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.
UK's advertising watchdog censures Alibaba over programmatic ad sexualising young girl
ASA censures Chinese platform for Ad served programmatically via open marketplace.
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APAC has lowest post-bid fraud rate at 1%: study
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
The future of programmatic is here, and it’s curation
Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
Billions of ads misdirected, and no one noticed
THE AD CONTRARIAN: Revelation about billions of misdirected ads—that no one noticed for nine months—exposes the elephant in the programmatic-advertising room. But which elephant is it?
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