Programmatic buying
An archive of content pertaining to programmatic buying including RTB (real-time bidding) in Asia-Pacific
The future of programmatic is here, and it’s curation
Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
Billions of ads misdirected, and no one noticed
THE AD CONTRARIAN: Revelation about billions of misdirected ads—that no one noticed for nine months—exposes the elephant in the programmatic-advertising room. But which elephant is it?
The year ahead for adtech: First-party data, comprehensive ID solutions, increased standards
From adapting data strategies for continued deprecation to reassessing measurement and from infusing greater creativity in mobile to bringing standards to CTV, 11 adtech leaders guide us through what's coming for programmatic in 2022.
The programmatic poop funnel
THE AD CONTRARIAN: I know 97% of my programmatic ad budget is wasted, I just don't know which 97%.
How Foxtel blanketed Australia in DOOH ads for one hour
CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.
Hivestack wins quartet of agency network appointments in Hong Kong
Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.
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