Programmatic buying
An archive of content pertaining to programmatic buying including RTB (real-time bidding) in Asia-Pacific
5 questions brand marketers should ask when considering in-housing programmatic
Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.
SCMP to shut the door on Open Marketplace in Asia from 1 Jan 2021
Publisher tweaks programmatic strategy, compelled by growing concerns over issues ranging from brand safety to data privacy and the imminent demise user IDs.
Disney+ Hotstar ties up with MediaMath for programmatic
Advertisers will be limited to programmatic guaranteed and private marketplace deals on the Disney+ Hotstar platform.
Infectious Media sells to Kepler Group with global expansion plans
Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.
Campaign Crash Course: What is header bidding?
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
Consolidation raises the stakes for SSPs
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
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