Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.
Publisher tweaks programmatic strategy, compelled by growing concerns over issues ranging from brand safety to data privacy and the imminent demise user IDs.
Advertisers will be limited to programmatic guaranteed and private marketplace deals on the Disney+ Hotstar platform.
Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
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