Programmatic buying

An archive of content pertaining to programmatic buying including RTB (real-time bidding) in Asia-Pacific

Mar 30, 2021

As outdoor life resumes in China, now is the time to invest in DOOH

China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.

Mar 9, 2021

Standard Chartered to use Dentsu Curate to drive 'Here for good' global campaign

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.

Jan 14, 2021

5 questions brand marketers should ask when considering in-housing programmatic

Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.

Dec 14, 2020

SCMP to shut the door on Open Marketplace in Asia from 1 Jan 2021

Publisher tweaks programmatic strategy, compelled by growing concerns over issues ranging from brand safety to data privacy and the imminent demise user IDs.

Dec 6, 2020

Disney+ Hotstar ties up with MediaMath for programmatic

Advertisers will be limited to programmatic guaranteed and private marketplace deals on the Disney+ Hotstar platform.