Flamingo 'intersections' series

A series of opinion pieces, contributed by Flamingo Group, revolving around the concept of brands as intersections.

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New structures in an unstable world
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Nov 26, 2014

New structures in an unstable world

We're living in VUCA (volatile, uncertain, complex and ambiguous) times. It's unsettling, but also exciting and filled with opportunity for those who embrace it, writes Flamingo's Sam Gomez.

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China: Branding the intersections
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Nov 19, 2014

China: Branding the intersections

It's time for brands to move beyond polarised ways of thinking, especially about China. Instead they should focus on the in-between spaces, writes Flamingo's Alex Wilson.

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Civic brands
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Nov 12, 2014

Civic brands

What does brand-building have in common with actual building? More than you might think, according to Flamingo's Alfie Spencer.

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New pragmatism and the spirit of innovation
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Nov 5, 2014

New pragmatism and the spirit of innovation

The region's unique perspective on innovation carries important lessons for brands, writes Emma Gage of Flamingo Singapore.

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The death of authorship
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Oct 29, 2014

The death of authorship

A brand story today must have multiple authors and multiple narratives, writes Kirsty Fuller, co-founder and co-CEO of Flamingo.

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Brands as intersections
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Oct 23, 2014

Brands as intersections

Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a more useful metaphor.

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