zeno group

Jun 24, 2020

Study: Consumers will rebuke inauthentic brands as much as embrace purposeful ones

"A clear purpose becomes the filter for decision-making: how to behave, what issues to advance and how engage all stakeholders."

Jan 8, 2020

Zeno Group names new regional president and India MD

Industry veteran Paul Mottram joins from Allison+Partners for the top job.

Aug 29, 2016

CMOs need to take bigger risks for great creativity: Zeno Group CEO

Brands need to be braver in their creativity without being reckless, and PR agencies are duty-bound to push them out of their comfort zones, according to Barby Siegel of Zeno Group.

Oct 4, 2012

Digital happenings this week from P&G, Caltex, Nestlé, Tudou and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.