youguv
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Apr 5, 2024
Trust shift: Consumers turn to social media influencers over experts for health insights
Ahead of World Health Day, YouGov research reveals that over a fifth of consumers in Hong Kong, Singapore, and Indonesia turn to social media health gurus rather than experts for medical guidance.
Mar 16, 2023
February 2023 APAC advertiser of the month: Samsung
Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.
Feb 10, 2023
January 2023 advertiser of the month: Oreo X Blackpink
Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.
Jan 17, 2023
December 2022 Australia advertiser of the month: Uber
Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.
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