The full integration of data and live-streaming is the holy grail for the complete digital sports experience, says Mike McGraw of The Social Channel and WTA Networks.
Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.
CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.
Porsche is the official automotive partner of the BNP Paribas WTA Finals Singapore, presented by SC Global, for the second year in a row.
SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational and exciting sports entertainment experience on earth.”
SINGAPORE/SYDNEY – Budget airline Jetstar has signed a ‘six-figure’ deal to sponsor Women’s Tennis Association (WTA) tournaments across Asia-Pacific. This will see Jetstar become the WTA’s first-ever official airline partner for international tennis events across the entire region.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins