One month into becoming Woolworths Group's first CMO, Andrew Hicks oversaw its widely successful Lion King campaign, and has since spearheaded its important relief efforts.
Amazon landed in Australia last year in a climate of shattered consumer trust. Which brands have been the most—and least—successful at keeping Australians' custom?
In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.
Top brands in Australia deliver to daily needs. They are top of mind for Aussies, argues Carat Australia’s Sarah Stringer, because their products are most often right in front of consumers.
AUSTRALIA - Since launching an Anzac-day campaign on Tuesday, the Australian supermarket giant Woolworths has felt the wrath of the Australian public. The supermarket brand and the Australian agency behind the campaign are doing damage control.
SYDNEY - Specialty grocer Thomas Dux has appointed independent agency The Works to manage its digital and social-media campaigns, following a competitive pitch.
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