Jun 17, 2021

Asia-Pacific Power List 2021: Andrew Hicks, Woolworths

The long-time Woolworths marketer continues to ride on the collectables craze and strengthen the supermarket's purpose work, from tackling hunger to food waste to the declining bee population.

Jun 29, 2020

Asia-Pacific Power List 2020: Andrew Hicks, Woolworths Group

One month into becoming Woolworths Group's first CMO, Andrew Hicks oversaw its widely successful Lion King campaign, and has since spearheaded its important relief efforts.

Jun 11, 2018

Australia's top 100 brands for 2018

Amazon landed in Australia last year in a climate of shattered consumer trust. Which brands have been the most—and least—successful at keeping Australians' custom?

Jun 11, 2018

Australia's top local brands

In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.

Jun 15, 2015

Feeding digital addiction

Top brands in Australia deliver to daily needs. They are top of mind for Aussies, argues Carat Australia’s Sarah Stringer, because their products are most often right in front of consumers.

Apr 16, 2015

Woolworths tries to be a part of culture, Anzacs and Australians fire back

AUSTRALIA - Since launching an Anzac-day campaign on Tuesday, the Australian supermarket giant Woolworths has felt the wrath of the Australian public. The supermarket brand and the Australian agency behind the campaign are doing damage control.