Babar Khan Javed
Jun 11, 2018

Australia's top local brands

In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.

Supermarket giants Woolworths and Coles, and airline Qantas, emerge as some of Australia's favourite local brands

Campaign Asia-Pacific's Asia's Top 1000 Brands survey for 2018 research points to Woolworths, Qantas and Coles as the most popular local brands in AustraliaWe asked five in-markets experts for their opinions on why these brands resonate, and what challengers they may face.

What’s behind these brands’ appeal to local people, and what are they doing that other local brands, or brands from elsewhere, are not doing

Andrew Burke, MD...

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