A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.
Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.
SPIKES ASIA - When male creatives try out female beauty products because they have no female peers with whom to discuss the feelings of actual women, the industry has a problem.
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