Brand lessons from Mad Stars
The principal creative at Wolff Olins on what CMOs should take away from sessions at Busan’s Mad Stars 2022.
GSK updates brand identity following renewed purpose
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
Oxfam launches long term global 'Grow' campaign
GLOBAL - Oxfam is launching what it claims is its biggest-ever global campaign - backed by Hollywood star Scarlett Johansson and archbishop Desmond Tutu - which paints a positive picture of a future where there is enough food in the world to feed everyone.
AOL rebrands ahead of Time Warner spin-off
GLOBAL - AOL has unveiled a new brand identity ahead of its spin-off from parent Time Warner into an independent company next month.
Skype consolidates global creative with three agencies
GLOBAL - Skype has appointed three agencies - TBWA, Rapp and Wolff Olins - to develop its global branding strategy and CRM programme.
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