winter olympics
Beijing Winter Olympics: Record-high trust levels among Chinese nationals
Beijing scores big with its citizens as proven by the smooth delivery of the Winter Olympics, argues Edelman China’s COO.
Panda mascot, Eileen Gu among winners in Olympics brand fest
Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.
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Brands and the Beijing Winter Olympics share a common vision: Get through unscathed
How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China.
IOC's Winter Olympic film shows fans mirroring athlete movements in solidarity
In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.
Olympic family stories power Intel's latest VR campaign
'Experience the moment' brings together athletes and their far-away support systems.
PyeongChang 2018: Behind the scenes
As the Games kick off, we chat to the event organisers who've been working for years to make it happen.
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