Beijing scores big with its citizens as proven by the smooth delivery of the Winter Olympics, argues Edelman China’s COO.
Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.
How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China.
In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.
'Experience the moment' brings together athletes and their far-away support systems.
As the Games kick off, we chat to the event organisers who've been working for years to make it happen.
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