May 19, 2020

Not a g'day, mate: Australian digital adspend growth singed by wildfires, pandemic

For Q1, growth was just 3.8% as a traditional early year slump was accentuated by back-to-back disasters, according to IAB figures.

Nov 29, 2012

Digital happenings this week from Michelin, Tumblr, InMobi and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Nov 27, 2012

Wildfire to power Notch Digital's social-media practice

HO CHI MINH - Wildfire has formed an association with Notch Digital Vietnam to power the agency’s social-media practice in Vietnam.

Aug 1, 2012

Google acquires social media management company, Wildfire

GLOBAL - Google has rounded out its online advertising management suite of products with the acquisition of Wildfire Interactive for a reported US$250 million.

Nov 30, 2011

CASE STUDY: How Rexona broke the relevance barrier in China

When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.

Feb 11, 2011

HTC backs 'quietly brilliant' promise with heavyweight global campaign

GLOBAL - HTC is launching a large international campaign tomorrow, to promote its two mass-market handsets, the 'iPhone killer', Desire HD and entry-level Wildfire.