JAPAN - Travel website Booking.com has launched its first brand campaign in Japan, through Wieden+Kennedy Tokyo, with a TVC made to appeal to travelers who don't need a tour operator to tell them where to go.
GLOBAL - Heineken has ended its global relationship with Wieden+Kennedy on the Heineken and Desperados brands.
SHANGHAI - Wieden+Kennedy laid off nine staffers last Friday, half as many as rumoured, Campaign Asia-Pacific has confirmed.
TOKYO – Facebook has launched its first campaign for Japan, based on the idea that the most important thing a person can be in life is a friend.
TOKYO – Fast Retailing has appointed Wieden+Kennedy veteran John C Jay to the newly created role of president of global creative.
TOKYO / AMSTERDAM - Demonstrating technology that allows Citizen's Wave F100 watch to adjust to any time zone in 3 seconds, a pilot and photographer chase the setting sun across global time zones.
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