Jenny Chan 陳詠欣
Nov 4, 2014

Wieden+Kennedy Shanghai confirms nine layoffs

SHANGHAI - Wieden+Kennedy laid off nine staffers last Friday, half as many as rumoured, Campaign Asia-Pacific has confirmed.

Wieden+Kennedy Shanghai confirms nine layoffs

Wieden+Kennedy confirmed that the layoffs took place but declined to offer specifics about the positions involved. The agency said only that the roles spanned various departments and were not specific to the creative function, as some rumours had it.

The decision came in response to a broader restructuring of the agency's business in China. "It's time to relook at what we are and how to reposition for a better future," Leo Chu, W+K's regional digital head, told Campaign Asia-Pacific.

The independent agency employs more than 120 people in Shanghai. The agency recently lost the lucrative but reportedly difficult Disney account, which Wieden had serviced for more than two years.

After parting ways with many members of senior management including MD Jason White as well as ECDs Michael Simons and Achilles Li, Chu said, a team of four currently holds the fort for Wieden+Kennedy Shanghai: himself, Rob Campbell (head of planning), Yang Yeo and Bryan Tilson (business director).


Related Articles

Just Published

2 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

2 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

3 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

3 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time