Powershop and WhiteGrey made an interactive book that helps homebound consumers become more conscious of their electricity use.
How about you just cure my headache?
Facebook pages are often created to raise awareness of missing people; now a campaign by the Australian charity MPAN hopes to use the social network's recognition algorithms to actively search for them, too.
In isolation, Panadol Australia's new campaign is fine, but the core message is tired and overused enough to give this critic a headache.
The WhiteGrey Sydney office signals the merging of two agencies
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