Australian bank has tapped long-time food and beverage marketer to help strengthen its engagement with customers, stakeholders and communities.
A new campaign for Australia's Westpac by DDB Sydney combines the work of four different directors to paint a somewhat surreal montage of life's eventful moments.
AUCKLAND – Westpac Bank has released a new TVC for its ‘Start asking’ campaign, putting the spotlight on the ‘sandwiched’ generation, aka ‘the bank of mum and dad’.
NEW ZEALAND - A new campaign for Westpac New Zealand features questions from the heart-rending to the ridiculous in an effort to encourage consumers to 'Start asking' questions about their money.
HONG KONG – MSLGROUP Asia, GolinHarris, Westpac Media Relations, Burson-Marsteller, Waggener Edstrom and the Ford WPP X Team won top honours here Friday evening as Campaign Asia-Pacific handed out the 2011 PR Awards.
SYDNEY - Mediacom Australia has won Westpac's media account after a three-way pitch with incumbent agency OMD, and UM.
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