Aug 16, 2021

Westpac hires KFC's Annabel Fribence to oversee brand and marketing

Australian bank has tapped long-time food and beverage marketer to help strengthen its engagement with customers, stakeholders and communities.

Mar 24, 2021

Life is a wild ride, so you need a good...bank?

A new campaign for Australia's Westpac by DDB Sydney combines the work of four different directors to paint a somewhat surreal montage of life's eventful moments.

Mar 12, 2013

Westpac Bank focuses on ‘sandwiched’ generation in New Zealand

AUCKLAND – Westpac Bank has released a new TVC for its ‘Start asking’ campaign, putting the spotlight on the ‘sandwiched’ generation, aka ‘the bank of mum and dad’.

Oct 29, 2012

Westpac campaign asks New Zealand to 'Start asking' money questions

NEW ZEALAND - A new campaign for Westpac New Zealand features questions from the heart-rending to the ridiculous in an effort to encourage consumers to 'Start asking' questions about their money.

Apr 2, 2012

Campaign Asia-Pacific bestows 2011 PR Awards

HONG KONG – MSLGROUP Asia, GolinHarris, Westpac Media Relations, Burson-Marsteller, Waggener Edstrom and the Ford WPP X Team won top honours here Friday evening as Campaign Asia-Pacific handed out the 2011 PR Awards.

Oct 10, 2011

Mediacom Australia wins back Westpac

SYDNEY - Mediacom Australia has won Westpac's media account after a three-way pitch with incumbent agency OMD, and UM.