Social sellers (people who are selling through WeChat but not using official WeChat shop interfaces known as 'weidian' 微店) could help to bring e-commerce on WeChat to the next level, argue Philipp Dittes and Tatjana Martens-Pearce of Globeone Shanghai.
SHANGHAI - A six-month-old digital agency focused on luxury clients has launched a WeChat-enabled service that the agency believes will shorten the cumbersome pitching process.
SY Lau, president of Tencent's online media group, deconstructs his 3C principle for marketers: content, context and channel.
SHANGHAI - After preparations since February, Nike is rolling out its first mobile campaign via WeChat (微信), the Tencent Technologies offering that is currently China's most popular social messaging app.
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