CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.
Social sellers (people who are selling through WeChat but not using official WeChat shop interfaces known as 'weidian' 微店) could help to bring e-commerce on WeChat to the next level, argue Philipp Dittes and Tatjana Martens-Pearce of Globeone Shanghai.
SHANGHAI - A six-month-old digital agency focused on luxury clients has launched a WeChat-enabled service that the agency believes will shorten the cumbersome pitching process.
SY Lau, president of Tencent's online media group, deconstructs his 3C principle for marketers: content, context and channel.
SHANGHAI - After preparations since February, Nike is rolling out its first mobile campaign via WeChat (微信), the Tencent Technologies offering that is currently China's most popular social messaging app.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins