Google is monetising the data collected by its GPS software, opening up ad formats to small- and medium-sized businesses after a successful rollout with large-scale advertisers.
Navigation app Waze has teamed up with Malaysian-based telecommunications company Maxis and creative agency Ensemble Worldwide to launch a 'children's voice package' in the app in hopes that kiddy voices will promote safer driving.
Time online has increased expectations from Indonesian consumers and brands are responding with beefed up digital investment.
KUALA LUMPUR - Standard Chartered Bank has leveraged the increasing popularity of social GPS application Waze for its ‘Travel smart’ campaign.
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