Mar 6, 2014

CASE STUDY: Wacoal reaches young consumers with heartbreaking films

BANGKOK - If you're a lingerie brand, you could employ the tagline 'Beauty inside' in several ways. There's the obvious route, involving gratuitous shots of scantily clad women whose inner beauty equates to expensive lingerie. Or there's the route that Wacoal Thailand and boutique agency CJ/Worx chose to take in a recent campaign.

Jul 5, 2012

Wacoal unveils underwear brand for Chinese mid-range market

BEIJING - Wacoal Holdings Corp has launched a new women's underwear brand, La Rosabelle, exclusively for the Chinese mid-market segment.