tv ratings

Oct 19, 2021

Nielsen rebrands amid business changes

It has unveiled a new logo following media measurement turmoil and the sale of Global Connect.

Jan 10, 2018

Japanese TV ratings are set for a shake-up in 2018

The death of the household and rise of the individual could elevate the broader marketing conversation, says Beacon Communications' planning head.

Dec 19, 2012

Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide

NEW YORK - In a move the broadcast industry has long anticipated, Nielsen and Twitter have launched the Nielsen Twitter TV Rating for the US market.

Mar 25, 2010

Winter Olympics scores gold in China

Television audiences in China watch this year's Vancouver games in their millions, with events in which the country excels proving most popular.

Feb 24, 2010

TV audiences in China tune in to travel programmes as economy grows

With the increasing spending power of mainland Chinese travellers, television travel programmes are an important target media for marketers.