Verizon is unloading the microblogging site for a "nominal" sum, six years after Yahoo paid more than US$1 billion for it.
HONG KONG – CLP Power Hong Kong Limited (CLP Power) and their latest ‘Better Me Project’ collaborates with Yahoo and Tumblr to encourage young citizens to make small changes into long-lasting, energy-saving habits.
GlobalWebIndex, a global quarterly study of internet usage, has released data showing that the Philippines is the country with the highest percentage of active Tumblr users: The country is all alone in first place at eight per cent. Indonesia and Malaysia tie Brazil at five per cent. And Singapore, at four per cent, ties Canada, the US, Mexico and Saudi Arabia. The research organisation highlighted further user demographics and usage habits in the infographics reproduced here.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
SINGAPORE - Tumblr has selected three partner agencies in Asia in a move understood to be aimed at encouraging brands to utilise the platform.
After five years of eschewing advertising (as any proper social media platform should in the initial phases of its gestation) Tumblr has finally given in and launched two advertising products for sponsors for a minimum of US$25,000: Tumblr Radar and Tumblr Spotlight.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins