May 22, 2014

TBWA and DDB await outcome of Tsingtao Beer pitch

SHANGHAI - Incumbent agencies TBWA and DDB are awaiting results of the creative pitch that Tsingtao beer (青岛啤酒) called in early April.

Jan 16, 2013

Semi-government owned Taiwan Beer calls creative pitch

TAIPEI - Taiwan Beer has called a creative pitch, for which pitch presentations took place yesterday.

Apr 13, 2012

TBWA scoops Tsingtao Beer's creative account from Ogilvy

SHANGHAI - Tsingtao Beer has appointed TBWA Greater China for its creative account after a five-way pitch in February, ousting incumbent Ogilvy in the process.

Mar 13, 2012

Landor Associates makes Shanghai heart of Greater China operations

SHANGHAI - Global branding consultancy Landor Associates has opened a Shanghai office, relocating its key leaders to the city it now refers to as its centre of growth gravity for the region.

Oct 7, 2010

The rise of the brand-savvy beer consumer

National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.

Jun 16, 2010

Tsingtao win puts O&M clear of competition

The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.