SHANGHAI - Incumbent agencies TBWA and DDB are awaiting results of the creative pitch that Tsingtao beer (青岛啤酒) called in early April.
TAIPEI - Taiwan Beer has called a creative pitch, for which pitch presentations took place yesterday.
SHANGHAI - Tsingtao Beer has appointed TBWA Greater China for its creative account after a five-way pitch in February, ousting incumbent Ogilvy in the process.
SHANGHAI - Global branding consultancy Landor Associates has opened a Shanghai office, relocating its key leaders to the city it now refers to as its centre of growth gravity for the region.
National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.
The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.
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