Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
TOKYO - Dentsu has moved further into the programmatic space with the launch of Premium Audio Series, an audio advertising service.
SINGAPORE - Big Mobile has expanded its partnership with Triton Digital to bring a2x, the company’s programmatic audio advertising exchange, to Southeast Asia.
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